Influenced unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we engage in social media and each time we follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend; just scroll for new content; and why do we keep coming back for more.
 
Dr. Brian includes his own social and medical findings as an influencer with over 3 million followers on social media and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes. 
 
Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? 
 
As insider “Dr. Brian” Boxer Wachler—one of the world’s most esteemed authorities on human perception—reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us— and even how we react to stimuli. One might think that a “Like” is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others—often people we don’t know.
 
There are also insider tips from top influencers for those who wish to grow their platforms and become influencers.
 
Influenced is a must-read for anyone on social media - the ultimate guide to navigating the ever-changing digital world has arrived…and you won’t be able to put it down.